Account Executive - Global Partnerships, Brand Strategy and Activation (San Francisco, CA)
WME|IMG Strategy and Activation helps marketers connect with consumers to build their branding power. Every year, more than 50 of the world's best-known brands rely on WME|IMG to provide integrated marketing solutions. Through our learnings about the client's objectives, WME|IMG Strategy and Activation designs strategic marketing solutions that break through to consumers and deliver results. WME|IMG Strategy and Activation connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties. We tap into our broad global assets to create marketing solutions that help clients break through the clutter, build brand loyalty and quantifiably drive revenue.
IMG is the world's premier and most diversified Sports, Entertainment and Media Company. IMG is a global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,400 people in 30 countries. Forstmann Little & Co., a private equity firm headquartered in New York, purchased IMG in 2004. More information about IMG is available at www.imgworld.com
II. Division Summary:
Global Partnerships Strategy & Activation helps marketers connect with consumers to build their branding power. Every year, more than 50 of the world's best-known brands rely on IMG to provide integrated marketing solutions. Our proprietary methodology, IMG ICON Engineering, includes a three-step creative process of discovery, design and delivery. Through our learnings about the client's objectives, we design strategic marketing solutions that break through to consumers and deliver results.
III. Position Summary:
WM IMG is currently seeking an Account Executive who will be responsible for assisting the strategy and activation team with the day-to-day management of a San Francisco-based client’s sponsorship of the NFL and San Francisco Giants and various endorsement portfolios. The Account Executive may also support additional business initiatives in the area of research, idea generation and deck presentation, as well as assist with other client accounts as requested.
Assist with the day-to-day management of client’s NFL sponsorship initiatives. Interface with other Account Team members, various departments at the client’s HQ and all appropriate agencies/properties to support sponsorship initiatives.
Participate in the development and implementation of sponsorship platform initiatives, including customized programs/ promotions
Manage the client’s internal and external relationships and coordinate necessary activation deliverables on behalf of client
Assist with the creation and implementation of materials to be distributed to the client, agencies, and other counterparts
Liaise/interface with other agencies and vendor partners, along with internal WME|IMG divisions as necessary
Assist with managing the client-property approvals process on behalf of client
Assist in the management of client’s annual global budget for the NFL
Assist in day-to-day client international NFL activation support
Support sponsorship tactical implementation/coordination leading up to and onsite for all Events where agency staff is needed (specific services could include ticket distribution, hospitality, guest relations, invitations, and client/property relationship management)
Learn to master client’s internal asset tracking system and finance procedures to support the AM in proper reporting of NFL asset distribution
Interface the internal creative team as needed, assisting with preparation of creative presentations, ensuring that the client’s brand is accurately represented
Provide information for the sponsorship measurement of return on investment process in conjunction with all NFL programs
Oversee all weekly call agendas and meeting/call preparation with the Team
X No direct reports
q Will supervise 1-2 employees
q Will supervise 2+ employees
q No direct reports; however, will oversee various projects and teams
IV. Minimum Qualifications
A minimum of 3-4 years of agency or client-based sponsorship account management experience (specific disciplines could include sponsorship marketing, event marketing, property public relationship and/or sponsorship servicing)
League/team experience and understanding of the business of sports, sports media, and sports marketing/sponsorship specifically relating to the NFL is highly preferred
Ability to manage the development and implementation of a sponsorship marketing strategy on behalf of client
Ability to manage day to day relationships with client, agency(s) and vendors
Experience in sponsorship contract negotiations
Experience with on-site event marketing operations and logistics
Experience with working with internal teams (account/creative) as well as other agency partners
Superior client relationship/service skills
Ability to think strategically and creatively
Ability to problem-solve independently and in groups
Excellent time management, written, and oral communication skills
Ability to travel 30% of the time
Proficient in preparing marketing presentations (e.g. PowerPoint, Photo Shop, Word, etc)
WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 25 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production and distribution; and event management. Formed in 2014, when WME acquired IMG, WME | IMG's nearly 5,000 employees work across businesses including IMG Academy, Art + Commerce, Books, College, Commercials and Endorsements, Consulting, Digital, Events, Film, Golf, Licensing, Models, Music, Production, Speakers, Television, Tennis, and Theater.
II. Division Summary:
This web based eSports platform will be providing a front-facing technology and content consumer product.
III. Position Summary:
The Head of Marketing for this web based eSports platform will be responsible for creating compelling, integrated and effective marketing campaigns to primarily acquire new users in a global marketplace. The candidate should be comfortable and experienced with the variety of tools and verticals to accomplish this goal, including but limited to – Display Ads, Video Ads, Sponsorships & branded content. Analysis of said campaigns and the ability to improve based on gained knowledge through analytics will be of utmost importance.
The ability to take on and/or participate in sales initiatives in order to monetize existing traffic, assets and company capabilities is a huge plus.
IV. Essential Functions:
Develop and execute creative and compelling marketing solutions with a primary goal of user acquisition to a web based eSports platform.
Develop and manage digital marketing campaigns across, but not limited to, the following verticals
Display Ad and video ad marketing with Google, ad-buy marketplaces and select partners.
Sponsorships of teams, individuals and influencers (youtube, twitch etc.)Social Marketing (Twitter, Facebook, Youtube, Twitch, Snapchat etc.)
In-depth continuous analysis of performance of digital marketing (CPM, CPC) initiatives to take measures to improve marketing ROI.
Serve as a key liaison with planning, logistics and on-site production support based on the deliverables of sponsored partners.
Work with leadership and finance team to manage budgets.
Work with ad-buy and sponsorship partners to maintain relationships and develop exciting marketing opportunities with branded content, event activations, events in an ever-evolving marketplace.
Stay apprised of top industry trends, including branded campaigns through other agencies, publishers and digital companies within our competitive landscape.
Stay apprised of current SEO and search trends, traffic acquisition through video and text content.
Ability to sell against existing traffic inventory a huge plus
Brainstorm and develop decks and pitches to monetize existing traffic through:
Display Ad Sales on existing traffic inventory
Sponsorships & Partnerships
No direct reports
VI. Minimum Qualifications
A minimum of 1-2 years of professional marketing, advertising, agency and/or client-based marketing experience.
Specific disciplines and understanding of business development, ad-inventory marketing, sponsorship marketing, branded content and promotional marketing.
Deep understanding of Google Adsense and general web based marketing.
Understanding or Interest in the culture of eSports / Gaming
VII. Knowledge, Skills and Abilities
Extremely self-motivated individual that desires to grow into a strong leadership role by helping to build an exciting new business from the ground up.
Understanding the digital landscape including the business of eSports.
Proficient in Microsoft Word, Excel
Proficient in the use of Google Adsense
Excels at driving high quality traffic to a web property and converting them into paying members
Strong attention to detail, organized and good project management skills.
A deep understanding and knowledge of online marketing trends and measurement tools such as Google Analytics, comScore, @plan, etc.
High energy individual who thrives in a fast paced environment.
Ability to work well with different personalities and within a team setting.
Director, Digital Strategy, Americas - WME|IMG Digital (New York, NY)
The Director of Digital Strategy for the Americas will play a central role in the success of WME |IMG’s event-based businesses and owned/managed properties in the Americas. The role requires innovative thinking and strong analytical skills to support the growth of our Americas-based consumer-facing businesses by increasing the size and quality of their digital footprint. The person in this position must have strong interpersonal skills to work across all functions of the company and exceptional organizational skills to manage multiple concurrent projects and initiatives. Professional experience in sports, entertainment, fashion and/or lifestyle businesses is an advantage, as is a thirst for pop culture and trends across these categories. We are looking for someone with an entrepreneurial spirit and an open passion for their work, fueled by intellectual curiosity and demonstrated perseverance.
Areas of Focus:
Sales and Monetization Support
Develop digital and social strategies and business objectives for WME | IMG events and consumer-facing properties, inclusive of web, mobile, social, content and live digital experiences.
Oversee deployment of digital and social strategies in collaboration with event-specific business units by collaborating with event producers, marketing teams, sponsorship salespeople, social teams and content creators.
Design and oversee the implementation of audience growth strategies through organic and paid marketing, email marketing, CRM, SEO, multi-variant testing, etc.
Establish KPIs and evaluate and interpret performance metrics to ensure direct correlation between resource allocation and business outcomes.
Create regular progress reports that yield actionable insights to inform and evolve digital and social strategies.
Manage or co-manage a team of social media strategists assigned to different business units to achieve social media fan/follower growth and ever-increasing levels of engagement.
Work with Event Tech Solutions team to evaluate and onboard digital marketing agencies and vendors.
Coordinate with sales executives to understand sponsor/brand goals and objectives and brainstorm solutions that leverage digital/social assets.
Work with sales team to create sellable digital assets and determine packaging and pricing for offerings.
Support the development of reporting templates for brands/sponsors that showcase performance against predetermined quantitative and qualitative benchmarks.
Keep abreast of the latest digital and social marketing information, trends and opportunities.
Collaborate with the expanded digital team to create new solutions that evolve the company as a category leader for innovation.
Requirements and Qualifications:
Bachelor’s Degree (Marketing/Business preferred)
8-10 years experience in a related position or digital/social marketing role
Strong expertise with all major social platforms relevant to the Americas
Understanding of performance advertising strategies and platforms and tools required for execution on desktop and mobile
Experience leading digital/social campaigns (media company, agency or event-based business experience a plus)
Proven history of managing large initiatives with tight deadlines
Experience managing distributed workforce desired
Ability to create and manage resources and smooth operational processes
Capable of synthesizing large amounts of information into actionable plans
Strong attention to detail
Exceptional communication skills
Encourage an environment of collaboration and entrepreneurship
Proficient computer skills including all major software, including cloud-based solutions
Social Media Manager, Americas - Arts & Entertainment - WME|IMG Digital (New York, NY)
The Social Media Manager will be responsible for managing and implementing social initiatives of various Arts & Entertainment (A&E) events in the Americas, with a specific emphasis on new Culinary and Beer Festivals in the Americas. He/she will help grow audience for the events' social media channels, enhance consumer awareness for ticket sales and assist in developing engaging sponsor inventory on digital and social media channels.
Essential Duties & Responsibilities:
Collaborate with various members of the team including account strategists, paid media specialists, content creators and website management team to deliver a successful social strategy that aligns with the overall digital strategy.
Develop comprehensive reporting templates with specific key performance indicators that showcase a direct connection between social media team efforts and progress toward the client’s business goals.
Create content for and manage the day-to-day needs of events across social properties.
Manage all aspects of multiple social media accounts, including community development and content creation.
Create sharp, entertaining content (including but not limited to blog posts, newsletters, Facebook posts, Tweets, GIFs, Snaps, images and short format videos) to engage consumers across social channels.
Assist in the development of a distinct, recognizable and unique voice for the events businesses that speak effortlessly to the target audience, creating a rapport that builds community and loyalty.
Collaborate with the sales and sponsorship teams to create engaging and valuable sponsorship inventory and brand integration opportunities.
Monitor, recognize and implement ongoing improvements to workflow and output of each channel.
Monitor best practices and trends in organic and branded social media, effectively communicate relevant news and opportunities to the event lead.
At least 2-3 years experience creating and managing digital content. Experience in the culinary or beer industry is a plus.
Proficient understanding of how all social platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr) and their communities work, including emerging platforms.
Ability to evaluate and interpret digital/social performance analytics for the purposes of designing fan/follower growth strategies and engagement level improvements.
Experience using digital/social media tools including but not limited to Percolate, Simply Measured, Brandwatch, Spredfast and Google Analytics.
Demonstrated experience in developing cutting edge creative campaigns, with an emphasis on innovation, and writing premium quality content.
Thinks creatively and develops innovative socialstrategies to increase engagement and fan/follower growth.
Strong visual eye with regard to the creation of graphics and selection of images for social publishing.
Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”.
Exceptional attention to detail and organizational skills.
Ability to meet deadlines in a fast-paced, dynamic environment.
Exceptional verbal and written presentation and communication skills.