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Marketing: Marketing
Marketing Manager - WME | IMG Marketing & Brand Solutions (New York, NY)

I.  Company Summary:

WME | IMG is the global leader in sports, entertainment, media, and fashion. Operating in more than 25 countries around the world, the company specializes in talent representation, commercial marketing and endorsements, brand licensing, event management, and media production and distribution. Formed in 2014, when WME acquired IMG, WME | IMG's nearly 5,000 employees work across businesses including IMG Academy, Art + Commerce, Books, College, Commercials and Endorsements, Consulting, Digital, Events, Film, Golf, Licensing, Models, Music, Production, Speakers, Television, Tennis, and Theater.

II. Division Summary:

WME | IMG Marketing & Brand Solutions activates branded content partnerships and the expansion of its owned and operated properties.

III. Position Summary:

The Marketing Manager will be responsible for developing branded content campaigns and communications work from creative development through execution across a portfolio of clients.

He/she will determine program design requirements, participate in the development of innovative concepts and conduct research of client specific needs, competitive landscape, and consumer and technology trends.  He/she will use software including Keynote and Photoshop to effectively convey a client’s message to a target audience through visual communication.

IV. Essential Functions:

  • Responsible for the development and implementation of marketing programs: creative ideation, strategy, visual design, logistics support, approval support and tracking, status tracking and final delivery
  • Support WME | IMG Marketing & Brand Solutions team with day-to-day management of owned and operated properties
  • Interface with the Creative Department to coordinate requests and approvals
  • Provide industry insights and up-to-date knowledge on the entertainment landscape, technology, media and our target audience
  • Evaluate existing programs and find potential new opportunities and extensions

V. Minimum Qualifications

  • Bachelors degree required
  • A minimum of 3-5 years of agency, client-based of property/event sponsorship or marketing experience. Specific disciplines could include: business development, sponsorship marketing, branded content, graphic design, event marketing, or promotional marketing

VI. Knowledge, Skills and Abilities

  • Understanding the entertainment landscape including the business of sports, fashion, food and film
  • Proficient in Microsoft, Keynote and Adobe
  • Excellent time management, written and oral communication skills
  • Ability to lead the development and implementation of marketing programs on behalf of owned and operated properties
  • Ability to develop skilled visual artistry to convey a client or property’s message
  • Ability to manage day-to-day relationships with clients and other divisions within WME | IMG
  • Ability to think strategically and creatively, and to communicate such thoughts proactively, efficiently and effectively
  • Ability to problem-solve independently and in groups

Note: When you apply for this job online, you will be required to answer the following questions:

1. How many years of agency, client-based property/event sponsorship or marketing experience do you have? PLEASE EXPLAIN.
2. What are your salary expectations? (Please state monetary range or figure ONLY.)


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