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Current available jobs in Marketing:





Marketing: Social Media
Social Media Manager, Americas - Fashion - HEED - WME|IMG Digital (New York, NY)

The Social Media Manager will be responsible for managing and implementing social initiatives of HEED Fashion and other fashion events. He/she will conceptualize and build the HEED Fashion social media strategy with the PR and marketing teams, help grow audience for the HEED brand, drive downloads of the HEED platform, create and execute digital sweepstakes and contests, create and publish original and sourced content for the HEED digital and social media channels and assist in developing engaging sponsor inventory on digital and social media channels. This individual will also be responsible for assisting and supporting all other digital initiatives for the Fashion Division.

Essential Duties & Responsibilities:

  • Collaborate with various members of the team including account strategists, paid media specialists, content creators and website management team to deliver a successful social strategy that aligns with the overall digital strategy.         
  • Develop comprehensive reporting templates with specific key performance indicators that showcase a direct connection between social media team efforts and progress toward the client’s business goals. 
  • Create content for and manage the day-to-day needs of events across social properties.
  • Manage all aspects of multiple social media accounts, including community development and content creation.
  • Create sharp, entertaining content (including but not limited to blog posts, newsletters, Facebook posts, Tweets, GIFs, Snaps, images and short format videos) to engage consumers across social channels.
  • Assist in the development of a distinct, recognizable and unique voice for the events businesses that speak effortlessly to the target audience, creating a rapport that builds community and loyalty.
  • Collaborate with the sales and sponsorship teams to create engaging and valuable sponsorship inventory and brand integration opportunities. 
  • Monitor, recognize and implement ongoing improvements to workflow and output of each channel.
  • Monitor best practices and trends in organic and branded social media, effectively communicate relevant news and opportunities to the event lead.

Qualifications:

  • At least 2-3 years experience creating and managing digital content. Experience in the fashion industry is a plus.
  • Proficient understanding of how all social platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr) and their communities work, including emerging platforms.
  • Ability to evaluate and interpret digital/social performance analytics for the purposes of designing fan/follower growth strategies and engagement level improvements.
  • Experience using digital/social media tools including but not limited to Percolate, Simply Measured, Brandwatch, Spredfast and Google Analytics. 
  • Demonstrated experience in developing cutting edge creative campaigns, with an emphasis on innovation, and writing premium quality content.
  • Thinks creatively and develops innovative social strategies to increase engagement and fan/follower growth.
  • Strong visual eye with regard to the creation of graphics and selection of images for social publishing.
  • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”.
  • Exceptional attention to detail and organizational skills.
  • Ability to meet deadlines in a fast-paced, dynamic environment.
  • Exceptional verbal and written presentation and communication skills.

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Marketing: Event Marketing
Community Manager - WME Live Events (New York, NY)

WME Live is currently seeking a Community Manager to help engage and foster a robust community for our existing live event properties. The focus will be on our new brand, The Together Tour. The event will be a night of sisterhood and storytelling a place for women to get real, get inspired, and get into action. Our demo is mostly female, approx. 28-55yrs old, and we’ll draw all types, from millennials, moms, and seekers to working women and empty-nesters.

The Community Manager is tasked with enforcing and maintaining the inspiration our audience feels at an event and thereby turning this influence into social action and real collaborative change in our world. The Community Manager will help determine the direction of our movement building strategy, will serve as the initial point of contact for inbound customer inquiries as it relates to our brand, and will help create and execute campaigns to keep our members excited, both online and IRL through small circles. They will help manage the communication strategy, social media campaigns, and other integrated marketing efforts.

The role includes writing and overseeing social copy, blog editorial, development of story-driven content ideas, etc., on behalf of WME Live Event properties (Together, Belong, and others). This individual should have a passion for and an understanding of the live event landscape and a thirst for pop-culture, arts, wellness, and music.

Responsibilities for this position include, but are not limited to:

  • Developing and implementing tactical plans that build and nurture online and offline communities.
    • This includes but is not limited to: creating a brand advocate/ambassador program (local leaders who will engage in a grassroots strategy and foster a dialogue) and developing a curriculum to engage members throughout the year
  • Being the appointed administrator and voice of WME Live Events social properties
    • Manage all aspects of multiple social media accounts, including content creation
    • Develop messaging that represents the brand voice/tone and incentivizes UGC creation and sharing
  • Establish metrics that reflect community insights and report/recommend strategies based off this data to achieve our goals
  • Write short, medium and long-form copy in the property’s voice and tone consistently, independent of medium
  • Create project timelines, content calendars, and oversee traffic of workflow for all promotional projects
  • Travel to events for on-site initiatives
    • Interact with attendees and facilitate community building on-site

Qualifications:

  • 1-3 years of experience
  • Exceptional verbal and written presentation skills
    • We may require writing samples of blog posts, newsletters or other written content
  • Strong conceptual thinking
  • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”
  • Exceptional attention to detail and organizational skills
  • Ability to meet deadlines in a fast-paced, dynamic environment
  • Proficient understanding of all social platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr, Snapchat, Periscope) and how their communities work
  • Experience using social and site analytics a plus
  • Graphic design/video editing experience a plus

Apply for this position      |      Go back job listings


Marketing: Marketing
Director, Digital Strategy, Americas - WME|IMG Digital (New York, NY)

The Director of Digital Strategy for the Americas will play a central role in the success of WME |IMG’s event-based businesses and owned/managed properties in the Americas. The role requires innovative thinking and strong analytical skills to support the growth of our Americas-based consumer-facing businesses by increasing the size and quality of their digital footprint. The person in this position must have strong interpersonal skills to work across all functions of the company and exceptional organizational skills to manage multiple concurrent projects and initiatives. Professional experience in sports, entertainment, fashion and/or lifestyle businesses is an advantage, as is a thirst for pop culture and trends across these categories. We are looking for someone with an entrepreneurial spirit and an open passion for their work, fueled by intellectual curiosity and demonstrated perseverance.

Areas of Focus:

  • Digital/Social Strategy
  • Audience Development
  • Sales and Monetization Support

Responsibilities Include:

  • Develop digital and social strategies and business objectives for WME | IMG events and consumer-facing properties, inclusive of web, mobile, social, content and live digital experiences.
  • Oversee deployment of digital and social strategies in collaboration with event-specific business units by collaborating with event producers, marketing teams, sponsorship salespeople, social teams and content creators.
  • Design and oversee the implementation of audience growth strategies through organic and paid marketing, email marketing, CRM, SEO, multi-variant testing, etc.
  • Establish KPIs and evaluate and interpret performance metrics to ensure direct correlation between resource allocation and business outcomes.
  • Create regular progress reports that yield actionable insights to inform and evolve digital and social strategies.
  • Manage or co-manage a team of social media strategists assigned to different business units to achieve social media fan/follower growth and ever-increasing levels of engagement.
  • Work with Event Tech Solutions team to evaluate and onboard digital marketing agencies and vendors.
  • Coordinate with sales executives to understand sponsor/brand goals and objectives and brainstorm solutions that leverage digital/social assets.
  • Work with sales team to create sellable digital assets and determine packaging and pricing for offerings.
  • Support the development of reporting templates for brands/sponsors that showcase performance against predetermined quantitative and qualitative benchmarks.
  • Keep abreast of the latest digital and social marketing information, trends and opportunities.
  • Collaborate with the expanded digital team to create new solutions that evolve the company as a category leader for innovation.

Requirements and Qualifications:

  • Bachelor’s Degree (Marketing/Business preferred)
  • 8-10 years experience in a related position or digital/social marketing role
  • Strong expertise with all major social platforms relevant to the Americas
  • Understanding of performance advertising strategies and platforms and tools required for execution on desktop and mobile
  • Experience leading digital/social campaigns (media company, agency or event-based business experience a plus)
  • Proven history of managing large initiatives with tight deadlines
  • Experience managing distributed workforce desired
  • Ability to create and manage resources and smooth operational processes
  • Capable of synthesizing large amounts of information into actionable plans
  • Strong attention to detail
  • Exceptional communication skills
  • Encourage an environment of collaboration and entrepreneurship
  • Proficient computer skills including all major software, including cloud-based solutions 

Apply for this position      |      Go back job listings


Marketing: Social Media
Social Media Manager, Americas - Arts & Entertainment - WME|IMG Digital (New York, NY)

The Social Media Manager will be responsible for managing and implementing social initiatives of various Arts & Entertainment (A&E) events in the Americas, with a specific emphasis on new Culinary and Beer Festivals in the Americas. He/she will help grow audience for the events' social media channels, enhance consumer awareness for ticket sales and assist in developing engaging sponsor inventory on digital and social media channels.

Essential Duties & Responsibilities:

  • Collaborate with various members of the team including account strategists, paid media specialists, content creators and website management team to deliver a successful social strategy that aligns with the overall digital strategy. 
  • Develop comprehensive reporting templates with specific key performance indicators that showcase a direct connection between social media team efforts and progress toward the client’s business goals. 
  • Create content for and manage the day-to-day needs of events across social properties.
  • Manage all aspects of multiple social media accounts, including community development and content creation.
  • Create sharp, entertaining content (including but not limited to blog posts, newsletters, Facebook posts, Tweets, GIFs, Snaps, images and short format videos) to engage consumers across social channels.
  • Assist in the development of a distinct, recognizable and unique voice for the events businesses that speak effortlessly to the target audience, creating a rapport that builds community and loyalty.
  • Collaborate with the sales and sponsorship teams to create engaging and valuable sponsorship inventory and brand integration opportunities. 
  • Monitor, recognize and implement ongoing improvements to workflow and output of each channel.
  • Monitor best practices and trends in organic and branded social media, effectively communicate relevant news and opportunities to the event lead.

Qualifications:

  • At least 2-3 years experience creating and managing digital content. Experience in the culinary or beer industry is a plus. 
  • Proficient understanding of how all social platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr) and their communities work, including emerging platforms.
  • Ability to evaluate and interpret digital/social performance analytics for the purposes of designing fan/follower growth strategies and engagement level improvements.
  • Experience using digital/social media tools including but not limited to Percolate, Simply Measured, Brandwatch, Spredfast and Google Analytics. 
  • Demonstrated experience in developing cutting edge creative campaigns, with an emphasis on innovation, and writing premium quality content.
  • Thinks creatively and develops innovative socialstrategies to increase engagement and fan/follower growth.
  • Strong visual eye with regard to the creation of graphics and selection of images for social publishing.
  • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”.
  • Exceptional attention to detail and organizational skills.
  • Ability to meet deadlines in a fast-paced, dynamic environment.
  • Exceptional verbal and written presentation and communication skills.

Apply for this position      |      Go back job listings


 

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