Current available jobs in Marketing:




Marketing: Social Media
Social Media Producer - Art + Commerce - WME|IMG (New York, NY)

Art + Commerce is seeking a Social Media professional to help oversee all social media activities for the agency. The candidate will work closely with managers in all departments on strategy and social media content. The Social Media Producer will assist the senior management team in creating brand awareness through innovative content and engaging social media efforts, to ensure growth and expansion of the agency brand and its artists.

This position requires an intuitive personality with sensitivity to marketing, and a particular skill, knowledge and interest in Social Media integrated marketing strategies. Applicants must be able to develop ideas independently and respond efficiently to agency needs and requests. The candidate must have experience performing due diligence, internally present and communicate ideas clearly, politely and effectively at all different levels. The ideal candidate will have previous agency, studio, and/or in-house marketing experience at a high-level within the arts/fashion/cultural industries.

The Social Media Producer must be very well-versed in the digital world – including familiarity with popular websites, blogs, social media environments, mobile/apps; as well as a strong knowledge, curiosity and interest in newly-emerging platforms and industry trends.

This role direct reports to the Co-Presidents in New York, but day-to-day responsibilities’ includes serving as a liaison supporting all Agents globally on social media marketing efforts.

Responsibilities:
Serve as the to-go-to person for all social media campaigns.

Responsible for day-to-day management and execution of social media strategies (by supporting and collaborating with A+C team).

Organize and maintain the social media content calendar for each artist and division. (In alignment with short and long-term goals)

Create and curate creative & engaging copy for social media campaigns & programs.

Responsible for weekly campaign status reports and buzz monitoring reports.

Assist with tracking and analyzing the impact of sales from social media efforts.

Attend events to capture social content

Conduct and compile research about the social media space, as well as research related to the development and execution of specific campaigns.

Work closely with 3rd party agencies to develop social media platforms, calendar and reporting responsibilities.

Manage social media compliance related matters with 3rdparties


Qualifications:

Full understanding of integrated marketing and how social media plays a part in successful marketing campaigns.

Previous hands-on experience in Social Media Marketing/Digital Marketing

Previous experience managing a Social Media Community.

Knowledge of Social Media legal and compliance guidelines, such as copyrights.

Expert knowledge across all relevant social media platforms, and how each one of them works in the Ecosystem of online marketing.

Fashion Agency experience, and a good understanding what online tone, voice and written communication works well for A+C and its artists.

Excellent verbal and written communication skills

Proactive, detail-oriented, and extremely organized.

Must be flexible to adapt priorities as needed to in a fast-paced results-driven environment

A self-starter mentality with a solid sense of judgment, able to work under minimal supervision

A skilled team player in a collaborative environment, who can handle multiple tasks at once.

Adherent to tight deadlines and follow-through.

Comfortable working with a variety of social media dashboards and monitoring tools (HootSuite, Tweetdeck, Seesmic, etc.)

Experience with social media photography a plus

Comfortable presenting during company meetings


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Marketing: Consumer Marketing/Brand Management
Manager, Marketing Operations - IMG Events - IMG (Los Angeles, CA)

The Role:

Reporting to the SVP, Global Head of Consumer Marketing, the Manager of Marketing Operations will design and manage a scalable process for marketing IMG’s 300+ events to consumers in 25 countries. S/he will act as nexus between corporate, regional, division and event-level marketers to maximize event attendance and ticketing revenue.

Key Responsibilities:

  • Manage the go-to-market process for IMG’s portfolio of golf, tennis, racing, culinary, mass participation, winter sports, action sports, arts and entertainment events
  • Simplify and expedite processing of marketing deliverables and approvals
  • Facilitate collaboration between digital, design, PR and corporate marketing teams
  • Monitor all stages of local event marketing – synthesis of consumer insights, key art/design development, media plan and promotional campaign deployment, digital analytics and event KPI measurement – checking for quality of execution and ensuring challenges are surfaced early while adjustments can be made
  • Collaborate with event marketers to ensure marketing tools provided by ticketing/registration vendors are utilized throughout the event sales cycle
  • Develop a marketing playbook that can be used by all global marketing personnel, and update content regularly
  • Schedule recurring global marketing staff calls, webinars, expert speakers

Key Results Areas:

Delivery of a process that puts the right questions and the right information in front of the right people at the right time so that a substantive discussion of key marketing questions – consumer insights, product, pricing, promotions – may be effectively resolved.

Key Candidate Requirements:

Required:

  • Bachelors Degree (or equivalent) Equivalent
  • Extremely process oriented – you LIVE for Gantt charts!
  • 3+ years of marketing operations experience
  • Proven project and people management skills
  • Demonstrated bias for action
  • Strong communication and influencing skills
  • Highly numeric, commercial disposition

Preferred:

  • Masters Degree or equivalent in business, the sciences or the arts
  • Experience in the live events industry, ad agency or formal consumer packaged goods business
  • Brand management experience
  • Technical understanding of digital acquisition and engagement techniques
  • Working knowledge of revenue management and pricing, packaging and channel strategy

Preferred Candidate Profile and Characteristics:

  • Linear thinker
  • Curious
  • Creative
  • Embraces risk, not afraid to be wrong
  • Passionate
  • Flexible
  • Personable
  • Committed
  • Independent
  • Humble

Note: When you apply for this job online, you will be required to answer the following questions:

1. Y/N: Do you live in the Los Angeles, California area?
2. Y/N: Do you have a Bachelor's Degree in Marketing or related field?
3. Y/N: Do you have a Master's Degree in business/sciences/arts?
4. Describe your experience in the live events industry (or ad agency or consumer packaged goods business).
5. Y/N: Do you have 3+ yeras of marketing operations experience? Please describe.
6. Please state your compensation requirements.


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Marketing: Event Marketing
Head of Consumer Marketing, IMG Tennis - IMG (Coral Gables, FL)

The Role:

Oversee the promotion and marketing of a global portfolio of tennis tournaments:

  • Awareness of, attendance to, and affinity for event and event brands is increased;
  • Ticketing revenue for event is maximised across public, charity and corporate (non-sponsor) participants; and
  • Consumers are engaged in event before, during, and after they take place, with a view to improving event NPS and increase repeat business.

Key Responsibilities:

  • Maximize consumer attendance and revenue across IMG’s tennis portfolio
  • Manage the go-to-market process with cross-functional groups including event operations, sponsorship sales, revenue management, PR, digital product, internal and outside designers, eCommerce/ticketing software providers, legal affairs, and media planning
  • Act as the ‘voice of the consumer’, lead the development of actionable insights that inform our consumer strategy, including primary and secondary research, market intelligence, evolving digital and mobile behaviour, knowledge of the competitive landscape
  • Understanding of product packaging as it relates to ticket, travel, retail and hospitality revenues.
  • Use consumer insights to shape differentiated product/experience, improve sponsorship offerings, and market-clearing pricing decisions – in collaboration with event, sales, corporate marketing and yield management executives
  • Develop and activate on site market research team during events.
  • Monitor competitor activity and track industry trends
  • Develop creative narratives (design, messaging, voice, content, advertising & promotions execution) that bring these experiences to life across linear and digital channels – in collaboration with event teams, corporate marketing, design and PR teams, as well as local agencies
  • Lead the execution of a multichannel, multi-phase customer acquisition and engagement plan with a view to maximize attendee revenue and brand equity
  • Oversee development of event-related digital platforms including websites, mobile apps, social media profiles, influencer programs, entry mechanisms and on-site engagement solutions
  • Use analytics to monitor, evaluate and optimize marketing and communications strategies and effectively communicate those results to all stakeholders
  • Manage marketing & PR budgets for each event, including spend, attendee and revenue forecasting, and track against yearly targets and other strategic KPI’s
  • Manage relevant external suppliers, media partners, stakeholders and agencies; contracts, delivery and review
  • In close collaboration with the operational team(s), oversee the ‘always on’ Customer Support function to ensure the efficient entry of online registrants and to maximize the on-site experience
  • Manage photography, onsite content creation and media relations to meet agreed upon objectives
  • Liaise with internal and external stakeholders (including event operational teams, sponsors, local & state government bodies, venues and federations) to plan and deliver PR narratives in line with agreed upon objectives
  • Manage all event communications and coordinate crisis communications with division and corporate teams
  • Oversee and protect the brand and brand guidelines for each event, recommending and executing brand enhancements and extensions where necessary
  • Own the post-event consumer feedback process including event questionnaires, analysis, and internal communication

Unusual Challenges or Circumstances:

  • Extended hours during the production and delivery of each event
  • Routine engagement with teams in multiple time zones

Key Results Areas:

  • Maximise revenue of attendees to each tournament  both at the individual and aggregate level
  • Build the prestige, profile, and sustainable brand equity of each event
  • Manage marketing spend within agreed budget that maximises stakeholder results, including customer lifetime value while minimizing marginal acquisition costIncrease rates of customer and sponsor retention within and across Events
  • Provide tangible thought leadership across divisions and geographic regions – help build a learning organization!

Key Candidate Requirements and Skills:

Required/Mandatory

  • Bachelor's Degree or equivalent in marketing
  • 5+ years of hands-on experience in a multichannel consumer marketing role, with proven success in customer segmentation, pricing and promotions, brand communication, digital media planning and analytics, and social platform and content marketing (organic and paid)
  • Experience leading change in a matrixed organization with a demonstrated bias for action
  • Strong communication and influencing skills
  • Highly numeric, commercial disposition
  • Project Management
  • People Management

Preferred

  • Masters Degree or equivalent in business, the sciences or the arts
  • Experience with professional tennis tournaments
  • Active in the live events ecosystem, with a passion to innovate and grow the category
  • Excellent contacts within marketing and PR agencies and media partners
  • Brand management experience
  • Technical understanding of digital acquisition techniques such as SEM, SEO, CRM, and emerging social targeting tools
  • Working knowledge of revenue management and pricing, packaging and channel strategy
  • Creative eye
  • Copywriting experience

Preferred Candidate Attributes:

  • Curious
  • Creative
  • Embraces risk, not afraid to be wrong
  • Passionate
  • Flexible
  • Personable
  • Committed
  • Independent
  • Hands-on; a leader willing to roll up sleeves
  • Humble

Note: When you apply for this job online, you will be required to answer the following questions:

1. Y/N: Do you have Bachelor's degree?
2. Y/N: Do you have a Master's degree?
3. Y/N: Do you reside in the Miami, Florida area?
4. Y/N: Do you have 5+ years of hands-on experience in a multichannel consumer marketing role? Please explain.
5. Please describe your compensation requirements.


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Marketing: Marketing
Media Distribution & Sales Coordinator - IMG Media (New York, NY)

WME | IMG is the global leader in sports, entertainment, media, and fashion. Operating in more than 25 countries around the world, the company specializes in talent representation, commercial marketing and endorsements, brand licensing, event management, and media production and distribution. Formed in 2014, when WME acquired IMG, WME | IMG's nearly 5,000 employees work across businesses including IMG Academy, Art + Commerce, Books, College, Commercials and Endorsements, Consulting, Digital, Events, Film, Golf, Licensing, Models, Music, Production, Speakers, Television, Tennis, and Theater.

Division Summary:

IMG Media is the world’s largest independent distributor of sports programming, distributing over 40,000 hours of content to major global broadcasters annually. This content originates from more than 400 clients and events, including Wimbledon, the UFC, the LPGA, the PGA of America, the USGA, the ATP Masters Series, the R&A (governing body and organizer of The Open Championship), International Rugby Board (IRB), MotoGP, the National Football League (NFL), NASCAR, and the National Hockey League (NHL). IMG operates from over 30 offices worldwide and has daily exchanges with over 4,000 key media contacts. IMG distributes across all forms of media, including TV, audio, fixed media, inflight and closed circuit, and all digital platforms. IMG also maintains the world’s largest sports archive with more than 250,000 hours of footage.

We have advised rights holders for nearly 40 years on ways to maximize the value of their media assets. Our integrated approach helps many of the world’s leading sports governing bodies, sporting events, and cultural organizations navigate the intricacies of traditional broadcast and interactive channels. Working alongside our media production team, we provide a seamless solution for both rights holders and broadcasters worldwide

Position Summary:

Provide direct support and coordination to Media Sales management team as well as hold an active role in servicing Media clients and maintaining involvement in the day to day operations of the North American Media office. Responsibilities include sales & deal administration, assisting with North American based client management, and broad research functions.

Essential Functions:

  • Provide daily sales administrative/management support on the following clients:
    • NASCAR, USGA, PGA of America, LPGA, Monster Jam, Supercross, Wimbledon, Open Championship, NHL, Arenacross, Alberta Cycling, Quebec/Montreal Cycling, WTA Quebec City, NYC Marathon/NYRR, Fight Night Boxing, World’s Strongest Man, WSOF, CrossFit
  • Monitor correspondence for executives
  • Manage outgoing postal mail, overnight express, and messenger services for executives and Media team
  • Coordinate travel, compile itineraries
  • Organize business meetings (internal and external), conference calls, reservations, ordering catering and prepare conference rooms
  • Maintain executive filing systems
  • Submit expense reports
  • Create presentation materials and decks for IMG programming clients and partners
  • Fulfill research requests, organize programming and distribution data
  • Run reports, enter deal terms into SOL
  • Clip relevant articles from newspapers and industry trades
  • Coordinate corporate hospitality:
    • Event planning for US Open, NASCAR, NFL
    • Handle all VIP ticket needs for media office (e.g., Fashion Week, NCAA, etc.)
  • Assist Media team with research, creative brainstorms, pitches, and general organization as necessary

Qualifications

  • Bachelor’s degree required
  • 1 to 2 years of combined professional experience as a coordinator, administrative and/or internship experience supporting executive management teams highly preferred.
  • Knowledge/passion of sports and entertainment highly preferred.
  • Must be excellent at multitasking and have proven problem-solving abilities
  • Demonstrates accuracy and thoroughness in execution of assigned tasks
  • Friendly and open demeanor with ability to maintain confidentiality at all times
  • Ability to adapt to changes and work in a fast paced, demanding environment
  • Dependable and proactive.  Able to prioritize the workload and use time efficiently
  • Ability to anticipate department needs and be a resourceful team player interested in long-term growth
  • Ideal candidate is resourceful, sharp, committed and has a positive can-do attitude
  • Ability to handle multiple deadline and priorities
  • High proficiency in Microsoft Office a must. 
  • Proficiency in Adobe Creative Suite and graphic design experience a plus
  • Ability to work overtime on weeknights as needed

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Marketing: Media Buyer/Trafficking
Associate Director, Digital Media Buying - WME|IMG Global Partnerships (Beverly Hills, CA)

The Associate Director of Digital Media Buying will be a leader within the paid digital media practice within WME-IMG’s Global Partnerships Group. The role requires innovative thinking and strong analytical skills to support a fast growing services area within the company’s sports, entertainment and lifestyle consumer brand advisory business unit. The individual in this position must successfully develop, plan and manage strategic paid digital media campaigns on behalf of brand clients that correlate with the brand’s messaging, business objectives and KPIs. Professional experience in managing paid digital media programs for sports, entertainment, lifestyle brands is an advantage, as is a thirst for pop culture and trends across these categories. We are looking for someone with an entrepreneurial spirit and an open passion for their work, fueled by intellectual curiosity and demonstrated perseverance.

Areas of Focus:

·         Paid digital/social media buying

·         KPI-driven strategic paid digital/social media planning

·         Audience development, content distribution and customer acquisition through paid digital/social media

Responsibilities Include:

·         Lead the development of cross-channel, data driven paid digital/social media strategies that encompass both traditional direct publisher and programmatic buying and are tailored to the market position and market dynamics of the brand or client.

·         Develop paid digital/social media strategies and tactical media plans against business objectives and KPIs across web, mobile and social platforms.

·         Assist in the development and presentation of paid digital/social media strategies and tactical media plans for existing and prospective clients.

·         Leverage planning and analytics tools to make informed decisions and develop benchmarks to forecast campaign impact on business objectives and KPIs.

·         Develop and maintain strong relationships with media inventory providers, negotiate favorable prices for media placements, and supervise and monitor media schedules and contracts every step of the way to ensure campaigns achieve predetermined benchmarks of success.

·         Track the progress of digital media buys via progress reports, ATBs & IOs, final reports, etc., for each assigned brand or client in order to optimize campaigns in real time and develop and present performance results to key internal and client stakeholders.

·         Keep abreast of the latest paid digital/social media and marketing tools, information, trends and opportunities.

Requirements and Qualifications:

·         Bachelor’s Degree (Marketing/Business preferred)

·         4-6 years of digital and social media planning/buying experience within a media buying agency

·         Expertise managing and executing paid digital marketing campaigns across all major display, video and social platforms (Facebook, Twitter, Instagram, YouTube, etc.) as well as digital advertising solutions spanning SEM, programmatic and direct display, Mobile, etc.

·         Track record of delivering results through paid digital media campaigns that include Social, SEM, Display and integrated approaches to paid customer acquisition 

·         Experience working in Doubleclick Campaign Manager and sufficient knowledge of ad trafficking systems and processes

·         Proficiency in developing measurement and learning plans to track and measure campaign performance

·         Expertise in developing on-going campaign reporting, including analysis and optimization recommendations

·         Understanding of performance marketing strategies and platforms and tools required for execution on desktop and mobile

·         Proven history of managing large initiatives with tight deadlines

·         Detail-oriented with strong attention to follow-through

·         Capable of synthesizing large amounts of information into actionable plans

·         Exceptional communication skills

·         Strong collaborator and team-oriented

·         Proficient computer skills including all major media planning/buying and measurement software, including cloud-based solutions

This position will be based in Beverly Hills, CA.


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