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Current available jobs in Marketing:

Marketing: Social Media
Senior Content Marketing Strategist - Global Partnerships, Brand Strategy and Activation (New York, NY)

·        WME|IMG is the global leader in sports, entertainment, fashion and media. Operating in more than 25 countries around the world, the organization specializes in talent representation, commercial marketing and endorsements, advisory services, brand licensing, event management, and media production and distribution.

·        Our leadership team has unparalleled industry experience and relationships at the highest levels of the sports and entertainment industry. Within Global Partnership, Strategy and Activation, WME|IMG services include digital/social consultation, strategy development, creative development, campaign development, content marketing, community management, paid media planning and execution, and social listening &reporting ---among others.

Overview: Account Manager, Social / Digital

We’re looking for a seasoned consumer marketer who is digitally and socially savvy, strategically focused, and results driven to play a key role in ensuring our agency team develops and executes compelling marketing content that is creative, targeted, measurable and results driven.

Primary Responsibility: Account Manager, Social / Digital

You will consult, strategize and manage the execution and integration of custom content strategies to drive brand awareness and affinity objectives for a key agency client -primarily focused on three areas:

·        Content Strategy: As a strategist, you will lead a cross-functional team in the development and maintenance of strong, multi-dimensional content marketing strategies which include research (on your own and in collaboration with our insights group), analysis and insights, and presentation.

·        Account Management: A key part of the role includes building a rapport with clients and developing an in-depth understanding of their business. You will work alongside a social media and paid manager to drive success of content strategies and demonstrate ROI / ROO through reporting and optimization.

·        Strategic Project Management: While a producer and associate project manager will manage day to day timelines, budgets and client expectations --- you will serve a strategic project management role working alongside creative directors, designers, and copywriters to ensure ideas come to life as intended -- resonating with target audiences and against business objectives.

Primary Requirements: Account Manager, Social / Digital

·        5+ years of hands on social / digital content marketing experience in an agency environment

·        Ability to gather client requirements and effectively translate them into cohesive digital / social strategies, complete with associated program planning, tactics and milestones

·        Responsible for driving content strategy and directing social content calendars, as well as managing and supporting a community manager to ensure client expectations are exceeded

·        Confidence in creating and delivering presentations to large groups, with the ability to articulate and educate the client about content marketing trends, emerging digital technologies, audience behaviors and online best practices on an ongoing basis and in a proactive way

·        Ability to guide a measurement / monitoring strategy against objectives and manager to evaluate the execution of content marketing performance and digital programming

·        Ability to guide social media manager in compiling data across relevant platforms and programming, and help create monthly / quarterly reports –including analysis for insights, optimizations and future strategy development

·        High attention to detail and organization skills, with the ability to manage multiple projects 

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Marketing: Marketing
Marketing Manager - WME | IMG (Montreal, QC)

WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 25 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production and distribution; and event management.  Formed in 2014, when WME acquired IMG, WME | IMG's nearly 5,000 employees work across businesses including IMG Academy, Art + Commerce, Books, College, Commercials and Endorsements, Consulting, Digital, Events, Film, Golf, Licensing, Models, Music, Production, Speakers, Television, Tennis, and Theater.

II. Division Summary:

This web based eSports platform will be providing a front-facing technology and content consumer product.

III. Position Summary:

The Head of Marketing for this web based eSports platform will be responsible for creating compelling, integrated and effective marketing campaigns to primarily acquire new users in a global marketplace. The candidate should be comfortable and experienced with the variety of tools and verticals to accomplish this goal, including but limited to – Display Ads, Video Ads, Sponsorships & branded content. Analysis of said campaigns and the ability to improve based on gained knowledge through analytics will be of utmost importance.

The ability to take on and/or participate in sales initiatives in order to monetize existing traffic, assets and company capabilities is a huge plus.

IV. Essential Functions:   

  • Develop and execute creative and compelling  marketing solutions with a primary goal of user acquisition to a web based eSports platform.
  • Develop and manage digital marketing campaigns across, but not limited to, the following verticals
  • Display Ad and video ad marketing with Google, ad-buy marketplaces and select partners.
  • Sponsorships of teams, individuals and influencers (youtube, twitch etc.)Social Marketing (Twitter, Facebook, Youtube, Twitch, Snapchat etc.)
  • In-depth continuous analysis of performance of digital marketing (CPM, CPC) initiatives to take measures to improve marketing ROI.
  • Serve as a key liaison with planning, logistics and on-site production support based on the deliverables of sponsored partners.
  • Work with leadership and finance team to manage budgets.
  • Work with ad-buy and sponsorship partners to maintain relationships and develop exciting marketing opportunities with branded content, event activations, events in an ever-evolving marketplace.
  • Stay apprised of top industry trends, including branded campaigns through other agencies, publishers and digital companies within our competitive landscape.
  • Stay apprised of current SEO and search trends, traffic acquisition through video and text content.
  • Ability to sell against existing traffic inventory a huge plus
  • Brainstorm and develop decks and pitches to monetize existing traffic through:
  • Branded Content
  • Display Ad Sales on existing traffic inventory
  • Sponsorships & Partnerships

V. Interactions:

 No direct reports

VI. Minimum Qualifications

  • A minimum of 1-2 years of professional marketing, advertising, agency and/or client-based marketing experience.
  • Specific disciplines and understanding of business development, ad-inventory marketing, sponsorship marketing, branded content and promotional marketing.
  • Deep understanding of Google Adsense and general web based marketing.
  • Understanding or Interest in the culture of eSports / Gaming

VII. Knowledge, Skills and Abilities

  • Extremely self-motivated individual that desires to grow into a strong leadership role by helping to build an exciting new business from the ground up.
  • Understanding the digital landscape including the business of eSports.
  • Proficient in Microsoft Word, Excel
  • Proficient in the use of Google Adsense
  • Excels at driving high quality traffic to a web property and converting them into paying members
  • Strong attention to detail, organized and good project management skills.
  • A deep understanding and  knowledge of online marketing trends and measurement tools such as Google Analytics, comScore, @plan, etc.
  • High energy individual who thrives in a fast paced environment.
  • Ability to work well with different personalities and within a team setting.

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