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Marketing: Marketing
Adult Program Advisor - IMG Academy (Bradenton, FL)

 Overview:
IMG Academy is the world-leading provider of integrated academic, athletic and personal development training programs for youth, adult, collegiate and professional athletes. Dedicated to helping individuals realize their true potential, IMG Academy offers innovative, comprehensive and customized training programs. IMG Academy’s expert instruction, proven training methodology and professional-grade facilities provide a challenging and motivating learning environment. This environment brings together individuals of all ages and backgrounds, providing the ultimate foundation for future success.

IMG Academy offers a fully accredited Pre-k- 12 school, including Post Graduate offerings, providing both a supportive and challenging environment that brings out the best in our student athletes. Since 2009, nearly 60% of our graduates have committed to a D-1 University with an average of $1.2 million of total scholarships for freshmen year of college, per grad class.

IMG Academy is located minutes from vibrant Sarasota and about an hour from the greater Tampa Bay area. Our location is nearby airports in Sarasota (15 minutes) and Tampa (1 hour), offering convenient access to our campus. IMG Academy is close to several of Florida’s top attractions, including Siesta Key, Busch Gardens, Walt Disney World and Universal Studios. Our location allows our athletes to train in an area that averages 260 days of sunshine per year and an average annualized temperature of 72.6 degrees.
Responsibilities:
Job Title: Adult Hospitality Advisor
FLSA Status: Exempt
Department: Marketing
Position Summary: Responsible for the life cycle of adult programs and corporate retreats, including: lead generation, sales, hospitality and growth of business

Position Responsibilities
Responsible for the life cycle of adult programs and corporate retreats, including: lead generation, sales, hospitality, capacity management and growth of business
Identify new adult business opportunities to increase enrollment
Coordinate check-in, program schedules and communication to ensure guest satisfaction
Provide information on local events, attractions, activities, etc. to enhance client experience
Responsible for follow up after delivery to ensure guest satisfaction and to gain business insights
Act as point-of-contact and interface for VIPs, IMG corporate guests, and other special visitors
Host hospitability functions and events on campus to increase satisfaction with program
Maintain a thorough knowledge of IMG Academies campus and programs, including the Aveda Wellness Spa and IPI electives, to maximize the adult program experience
Fully understand IMGA's on-site and off-site accommodations for Adult Guests.
Maintain a pipeline of prospective business and enrolled business while demonstrating technical selling skills and product knowledge in all areas of the adult sport program
Determine adult guest’s needs and expectations while making expert recommendations to maximize the customer’s experience.
Manage time effectively, meeting personal and company goals and working effectively with other members of the advisor team
Maintain close relationship with related departments on campus to ensure proper client transition from sale to participation
Work closely with director of outreach and marketing and the sport directors strategies for increasing participation
Adhere to all company policies, procedures and business ethic codes
Other duties as assigned
Qualifications:
Knowledge, Skills and Ability
Bachelor’s Degree in Marketing, Business Administration or Sports Management
Experience in sales, hospitality or event management
Tennis or Golf playing background
Ability to interact with a variety of audiences conveying credibility in sport and programs
Desire to work collaboratively with colleagues
Excellent written and verbal communication skills
Prior use of CRM software

Preferred Skills
Collegiate or professional tennis or golf experience
Bilingual

Physical Demands and Work Environment
Ability to lift, move, push and pull equipment or boxes in excess of 40lbs.
Should be able to handle outdoor temperatures for a reasonable period of time.
Must be able to move around campus which includes gym, turf, fields, etc.
Ability to work flexible hours to include nights, weekends and holidays is required

Background Requirements
Requires a background check upon offer
Requires a drug check upon offer
EEO Statement:
EEO/AA


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Marketing: Market Research
Marketing Coordinator - IMG Academy (Bradenton, FL)

IMG Academy is the world-leading provider of integrated academic, athletic and personal development training programs. IMG Academy’s expert instruction, proven training methodology, professional-grade facilities and outstanding academic programs provide a challenging and motivating learning environment. This environment brings together individuals of all ages and backgrounds, providing the ultimate foundation for future success.

IMG Academy offers baseball, basketball, football, golf, lacrosse, soccer, tennis, and track and field programs - all supported by the multi-faceted training disciplines of our Athletic and Personal Development program. IMG Academy also offers a fully accredited Pre-K – 12 school, including Post-Graduate offerings, providing both a supportive and challenging environment that brings out the best in our student-athletes. Since 2009, nearly 60% of our graduates have committed to Division I universities, including elite academic institutions such as Harvard, Yale, Stanford and Duke.

IMG Performance develops sports performance research, products and services that have grown out of IMG Academy, including:

•Athletic & Personal Development Services
•Owning, hosting, managing and/or sanctioning of 100 national and international amateur sport competitions
•Labs and Research Collaboration
•Digital Products and Solutions
 

IMG Academy’s 500-acre Bradenton campus is located minutes from vibrant Sarasota and about an hour from the greater Tampa Bay area. Our location is nearby airports in Sarasota (15 minutes) and Tampa (1 hour), offering convenient access to our campus. IMG Academy is close to several of Florida’s top attractions, including Siesta Key, Busch Gardens, Walt Disney World and Universal Studios. Our location allows our athletes to train in an area that averages 260 days of sunshine per year and an average annualized temperature over 72 degrees.

Responsibilities:
Job Title: Marketing Coordinator

FLSA Status: Exempt

EEO Category: Professionals (3)

Department: Marketing

Position Summary: The Marketing Coordinator, will be responsible for leading an outside agency to drive the marketing efforts for IGNITE 360 Fitness, overseeing the implementation of the IGNITE 360 Certification marketing plan, lead and manage the IMG Academy customer loyalty and continuity platform and support the marketing team in specific areas of our business including IMG Academy, IMG Performance and the related internal and external departments/areas. This role will collaborate with the entire marketing team, as well as cross-functional teams (sports, programs, events, outreach, and business development) to ensure that assigned responsibilities are completed and day-to-day marketing needs are met.

 

The position will report to the lead product marketing manager. The IMG Performance Marketing team oversees the IMG Academy and IMG Performance brands, market positioning and strategic marketing initiatives, including advertising, print campaigns, sales support materials, video, online and social media assets, and key messaging and visuals. It is responsible for creating and executing sport-specific and/or business-specific marketing plans to support and advance the overall business plan and revenue targets.

 

Position Responsibilities

•Build and execute marketing plans for IMG Academy and/or IMG Performance and related areas.
•Create, deliver, edit and optimize marketing materials in various mediums
•Work in a collaborative environment internally and externally bringing ideas in which to brainstorm, produce and execute marketing campaigns
•Develop a full understanding of IMG Performance/IMG Academy’s business in order to contribute to marketing planning and brainstorming
•Work closely with the school, sports and business unit contacts, as well as other internal and external parties for uniformed marketing message
•Coordinate IMG’s presence at on-site and off-site events related to assigned business areas, and occasionally attend as the outreach representative of IMG Academy/IMG Performance
•Compile and report key industry statistics and insights to help the team to stay current and improve decision making
•ensure that branding and program messaging is relevant and consistent
•Adhere to all company policies, procedures and business ethic codes
•Other duties as assigned
Qualifications:
Knowledge, Skills and Ability

•Bachelor’s degree in marketing, sports marketing, communications or related field
•3+ years of sports marketing, marketing, sponsorship or business development experience
•Experience and interest in event marketing, sponsorship marketing, marketing planning, brand management and/or market/sales analysis
•Database marketing/CRM, e-mail marketing experience a plus
•Strong organizational, negotiation, and time-management skills
•Must be able to effectively represent the interests and objectives of the team
•Proficiency in MS Office software suite
•Desire to work collaboratively with colleagues
•Excellent written and verbal communication skills
Preferred Skills

•Master’s degree in marketing, sports marketing, communications or related field
•Interest in sports
•Bilingual
 

Physical Demands and Work Environment

•The role will occasionally require extended and weekend hours during peak seasons
•The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 25lbs
•Should be able to handle outdoor temperatures for a reasonable period of time
•Must be able to move around campus which includes gym, turf, fields, etc.
 

Background Requirements

•Requires a background check upon offer
•Requires a drug check upon offer
 


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Marketing: Marketing
Social Media / Marketing Coordinator - IMG Academy (Bradenton, FL)

Job Title: Social Media / Marketing Coordinator
FLSA Status: Exempt
Department: Marketing

Position Summary:
The social media/marketing coordinator is responsible for updating and monitoring all business social media channels, including but not limited to Facebook, Instagram, LinkedIn, Blogs, Twitter, and YouTube. The ideal candidate is a social networking expert with experience in creating, updating and monitoring social media channels. This individual will be part of our in-house marketing team and be expected to maintain robust online communities using a broad collection of online delivery mechanisms including blogs, social media, video, audio, mobile apps, digital newsletters, and more. The social media / marketing coordinator will also capture photography and video and assist in writing copy.


Position Responsibilities

  •  Work with our Management Team to create Social plan and media content for internal and external audiences
  •  Manage presence in social networking sites including Facebook, Twitter, Instagram, and other similar community sites, posting on relevant blogs, reputation management and seeding content into social applications as needed
  •  Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  •  Monitor trends in social media tools and best practices
  •  Work effectively within the marketing team
  •  Regularly monitor and report on progress
  •  Present reports defining progress, identify problems and solutions
  •  Capture photography and video as needed to support marketing efforts
  •  Use creative writing skills to support general needs to write copy

Knowledge, Skills and Ability

  •  Bachelor’s degree preferred
  •  3 years of marketing and media experience, some of which was focusing on delivering innovation and brand strategy across digital/new media networks
  •   Knowledge of using Photoshop and Illustrator to edit, resize, and crop images for use in social media
  •  1 or more years’ experience in online community management in a community manager, message board administrator, social network manager, or equivalent role
  •  Familiar with Web 2.0 technology
  •  Working knowledge of social networking sites such as FaceBook, Instagram, YouTube, and Twitter as well as blogging software such as WordPress, Blogger, TypePad or others
  •  Knowledgeable in Drupal (or another open source CMS like Joomla or Wordpress) website development, HTML, email marketing, SEO, SEM and social media
  •  Strong organizational and analytical skills
  •  Ability to proactively identify opportunities and quickly implement solutions
  •  Excellent oral and written communication, presentation, organization and planning skills
  •  Ability to work cross-functionally with business and IT resources
  •  Capable and driven to quickly learn new technologies and continually upgrade current skill set
  •  Must be very flexible and able to work in a self-directed, rapidly changing environment
  •  Experience working across digital media and creative, drawing connections between the brand identity and marketing objectives to inform differentiated and effective new media programs that engage customers, increase awareness and spark advocacy


Preferred Skills

  •  Master’s degree in marketing, sports marketing, communications or related field
  •  Interest in sports
  •  Bilingual

Physical Demands and Work Environment

  •  The role will occasionally require extended and weekend hours during peak seasons
  •  The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
  •  Should be able to handle outdoor temperatures for a reasonable period of time
  •  Must be able to move around campus which includes gym, turf, fields, etc.
  •  Ability to work flexible hours to include nights, weekends and holidays is required

 


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Marketing: Marketing
Partnership Marketing Director - IMG College (Winston-Salem, NC)


Job Summary:

The Partnership Marketing Director will be responsible for the oversight and development of marketing plans and relationships with assigned partners. This position will provide leadership to Partnership Marketing managers and coordinators in the fulfillment of branded partner elements across a variety of university and national assets in support of the needs of IMG College’s top tier partners.

Job Responsibilities:
• Oversight of execution, strategic direction & tracking of IMG College key accounts
o Supervising managers and coordinators in the development of marketing, advertising and promotional activities
o Facilitates or implements process/procedures to monitor, review and report on all marketing activity and results
o Provides thought leadership and strategic insights to marketing and execution plans
o Liaison with leadership across IMG College on assigned partners and new business opportunities
• Serving as a resource on IMG College key account partnerships and activations
o Point of contact for key decision makers and influencers
o Development of best practices across multiple IMG College properties
o Communication with RVPs and General Managers as needed to develop plans for partners or problem solve
o Coordination with Business Operations on the management of the KORE database system
• Work to foster positive employee relations and teamwork by:
o Following and supporting IMG College policies and procedures;
o Communicating effectively with all operating units;
o Complying with all Federal, State, & local regulations, laws, and ordinances in discharging duties
o Assisting in the internal training and development programs of IMG College
• Performs other duties as assigned

Requirements/Qualifications:
• Bachelor’s Degree or equivalent experience in applicable field; Masters degree or equivalent experience preferred
• 7+ years of relevant marketing experience in agency, sports, or sponsorship landscape preferred
• Extensive experience with marketing, strategy, branding, and research preferred
• Extensive experience managing day-to-day relationships with client, agency(s) and vendors preferred
• Detail oriented with the ability to handle multiple projects with varying deadlines
• Excellent communication skills
• Maintain up-to-date knowledge of industry trends, activation best practices and new media marketing efforts
• Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance
• Ability to travel occasionally
• Strong proficiency in Microsoft Office
 

It is the policy of IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Briefly describe your experience with agency, sports or sponsorship marketing.
2. What are your salary expectations?


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Marketing: Marketing
Sales and Marketing Manager - IMG College Seating (Winston-Salem, NC)

IMG College Seating has flourished by offering a quality product and a high level of personal service – staples of the organization since its founding a decade ago as “College Comfort “. Initially, IMG College Seating began working with two universities, but in just nine years has grown to represent more than 30 institutions and agencies throughout the United States with representation in a number of major football conferences.

 

The goal of IMG College Seating is to provide a stadium seat program that allows all sports fans to enjoy their game day experience to the fullest thanks to a devotion to product innovation, impeccable maintenance and superior customer service. Our program is founded on hard work, product excellence and allegiance to all clients.

 

The Sales and Marketing Manager for IMG College Seating will develop and execute all day-to-day sales and marketing across IMG College Seating properties and will have direct management responsibility for specific sales projects. IMG College Seating currently has a portfolio of 95 schools with aggressive growth planned for 2014.

 

This position will be responsible for inceasing sales for the current portfolio and assisting with strategic initiatives to acquire new business.

Responsibilities:

  • Oversee and produce marketing materials for stadium seat programs including enrollment brochures and annual marketing plan for each property.
  • Develop and execute initiatives to increase same store sales through the use of social media, fan engagement technology, advertising, videos and other promotional materials.
  • Ensure content delivery and execution of Seating marketing initiatives.
  • Ability to analyze and report data to show quantified impact of marketing results by each property.
  • Build relationships with athletics to facilitate promotions.
  • Nurture existing relationships with athletics to ensure accurate sales figures are reported.
  • Assist Director of Sales with the development of forward-thinking ideas related to content types, topics, and presentations.
  • Assist as needed in acquiring new business, enhancing proposals and responding to RFPs.
  • Develop sales strategies to target new business and build on existing client base to encourage repeat business.
  • Assist in the creation of content with the goal of increasing the Seating marketing foot print in the collegiate market place
  • Manage outbound calling program including hiring, training and day-to-day management of staff.
  • Enhance and maintain property websites.
  • Coordinate with Multi Media and Ticket Solutions GM’s as needed to increase sales and facilitate marketing objectives.
  • Monitor partner marketing activities to maximize opportunities for collaboration and resource sharing.
  • Travel (up to 40%) to support and drive initiatives as needed may be required as well as some occasional weekends or evenings attendance of meetings/events.
     

This position will be based in Winston-Salem, NC and report directly to the Director of Sales and Marketing of IMG College Seating.

Qualifications:

  • Bachelor’s Degree required. MBA in marketing preferred.
  • Minimum of 5-7 years experience in a fast paced sales environment with an emphasis on increasing revenue production.
  • Demonstrated success in executing marketing strategies with quantifiable results.
  • Experience managing day-to-day relationships with external partners required.
  • Demonstrated track record of exceeding customer expectations required.
  • Experience in a Sports Management, Media or Sales/Sponsorship culture is preferred.
  • Proven ability to take a strong leadership role in building business cases that display ROI and market potential.
  • Commercially aware with an ability to convert concepts into meaningful sales strategies.
  • Demonstrated ability to lead and influence teams that are not within the direct management line. Able to tell a compelling story and sell concepts.
  • Strong financial acumen.
  • Demonstrated strong sales/presentation skills.
  • Must be proficient in Adobe CS.
  • Expert knowledge of the MS Office Suite with a particular emphasis on PowerPoint and Excel.

EEO Statement:
It is the policy of IMG Learfield not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

 


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Marketing: Consumer Marketing/Brand Management
Manager, Brand Activation - IMG College Sports Marketing (New York, NY)

IMG College is America's leading collegiate marketing, multi media, licensing/brand management company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA football, leading conferences, and many of the most prestigious colleges and universities in the country.

IMG College is a division of IMG Worldwide, a global sports, fashion, and media business.
 

Responsibilities:

IMG College is currently seeking a Brand Strategy & Activation Manager who will be responsible for management of the end-to-end development of activation ideas/concepts for new business proposals. Working closely with the Sponsorship Services Manager, National Programming team and University Services group, activation ideas will be developed on the identified marketing platform/creative concept leveraging unique research & customer insights

.

Supporting the IMG College Business Development team nationwide, the position requires the ability to plan and also respond quickly to develop and execute marketing solutions for existing and new business ventures, while ensuring that both strategic and revenue goals are achieved at the highest possible levels.

 

Responsibilities:

• Strategic planning & assessment
o Development of 360° activation platforms leveraging IMG College assets strategically and delivering a client-focused solution
o Identify synergies between IMG College & the sponsor/brand
o Creation of new partner/sponsor opportunities for IMG College properties
• Activation platform & creative development
o Approach sponsorship creatively and non-traditionally through marketing, branding and activation
o Ability to transfer conceptual idea to tactical execution and overall creative look
o Continuous development and refinement of partnership activation ideas
o Knowledge & understanding of new media and marketing trends
• Experience creating ROI-centric activation
End-to-end activation development
o Proven experience leveraging both traditional and non-traditional marketing channels
o National and regional activation experience
o Understanding of marketing research; quantitative and qualitative
• Working knowledge of the sports industry
o Maintain up-to-date knowledge of industry trends, activation best practices and new media marketing efforts, while developing a full understanding of IMG College properties and offerings
• Organizational skills
o Ability to multi-task in fast-paced client-service & sales environment
o Detail oriented and results-focused
o Emphasis on collaboration and relationship building with business partners across IMG College properties and additional business units
• Promote a work environment that fosters creative thinking, innovation, rational risk-taking and sharing of best practices
• Perform other duties as assigned

Qualifications:

Bachelor’s Degree, with concentration in marketing or sports management preferred
• Minimum of five (5) years of agency or client-based sponsorship experience
• Experience in sports industry and selling in of innovative concepts preferred
• Experience managing the development and implementation of sponsorship marketing strategy on behalf of client or company preferred
• Experience managing day-to-day relationships with client, agency(s) and vendors required
• Experience with marketing platform integration (digital, event, hospitality, etc), on-site event marketing operations and logistics preferred
• Ability to think strategically and creatively
• Strong written and verbal presentation skills
• Strong interpersonal skills with an ability to work independently as well as within a group dynamic
• Excellent time management, written and oral communication skills
• Ability to travel 10-15% of the time
• Strong proficiency in PowerPoint and Photoshop
• Creative development experience a plus

It is the policy of IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

 

 


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