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Current available jobs in Marketing:





Marketing: Marketing
Marketing Manager - WME | IMG (Montreal, QC)

WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 25 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production and distribution; and event management.  Formed in 2014, when WME acquired IMG, WME | IMG's nearly 5,000 employees work across businesses including IMG Academy, Art + Commerce, Books, College, Commercials and Endorsements, Consulting, Digital, Events, Film, Golf, Licensing, Models, Music, Production, Speakers, Television, Tennis, and Theater.

II. Division Summary:

This web based eSports platform will be providing a front-facing technology and content consumer product.

III. Position Summary:

The Head of Marketing for this web based eSports platform will be responsible for creating compelling, integrated and effective marketing campaigns to primarily acquire new users in a global marketplace. The candidate should be comfortable and experienced with the variety of tools and verticals to accomplish this goal, including but limited to – Display Ads, Video Ads, Sponsorships & branded content. Analysis of said campaigns and the ability to improve based on gained knowledge through analytics will be of utmost importance.

The ability to take on and/or participate in sales initiatives in order to monetize existing traffic, assets and company capabilities is a huge plus.

IV. Essential Functions:   

  • Develop and execute creative and compelling  marketing solutions with a primary goal of user acquisition to a web based eSports platform.
  • Develop and manage digital marketing campaigns across, but not limited to, the following verticals
  • Display Ad and video ad marketing with Google, ad-buy marketplaces and select partners.
  • Sponsorships of teams, individuals and influencers (youtube, twitch etc.)Social Marketing (Twitter, Facebook, Youtube, Twitch, Snapchat etc.)
  • In-depth continuous analysis of performance of digital marketing (CPM, CPC) initiatives to take measures to improve marketing ROI.
  • Serve as a key liaison with planning, logistics and on-site production support based on the deliverables of sponsored partners.
  • Work with leadership and finance team to manage budgets.
  • Work with ad-buy and sponsorship partners to maintain relationships and develop exciting marketing opportunities with branded content, event activations, events in an ever-evolving marketplace.
  • Stay apprised of top industry trends, including branded campaigns through other agencies, publishers and digital companies within our competitive landscape.
  • Stay apprised of current SEO and search trends, traffic acquisition through video and text content.
  • Ability to sell against existing traffic inventory a huge plus
  • Brainstorm and develop decks and pitches to monetize existing traffic through:
  • Branded Content
  • Display Ad Sales on existing traffic inventory
  • Sponsorships & Partnerships

V. Interactions:

 No direct reports

VI. Minimum Qualifications

  • A minimum of 1-2 years of professional marketing, advertising, agency and/or client-based marketing experience.
  • Specific disciplines and understanding of business development, ad-inventory marketing, sponsorship marketing, branded content and promotional marketing.
  • Deep understanding of Google Adsense and general web based marketing.
  • Understanding or Interest in the culture of eSports / Gaming

VII. Knowledge, Skills and Abilities

  • Extremely self-motivated individual that desires to grow into a strong leadership role by helping to build an exciting new business from the ground up.
  • Understanding the digital landscape including the business of eSports.
  • Proficient in Microsoft Word, Excel
  • Proficient in the use of Google Adsense
  • Excels at driving high quality traffic to a web property and converting them into paying members
  • Strong attention to detail, organized and good project management skills.
  • A deep understanding and  knowledge of online marketing trends and measurement tools such as Google Analytics, comScore, @plan, etc.
  • High energy individual who thrives in a fast paced environment.
  • Ability to work well with different personalities and within a team setting.

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Marketing: Consumer Marketing/Brand Management
Creative Director / Assoc Creative Director - WME | IMG (New York, NY)

Creative Director / Assoc Creative Director

WME | IMG is looking to hire a Creative Director / Associate Creative Director who are creative visionaries with the ability to conceptualize unique concepts and stories into cutting edge creative that can deliver compelling integrated content leveraging our Sports, Entertainment and Talent assets.

Responsibilities:

The Creative Director / Assoc Creative Director will be responsible for all creative for a specific group of accounts to include staff supervision and work production.  Will plan, develop and execute original creative projects across non-traditional disciplines including but not limited to: product design, experiential, mobile, digital and social media channels for Fortune 100 Companies.   Provide leadership, motivation and conveys the vision to staff while maintaining a hands-on and flexible approach to managing deliverables and deadlines.   Collaborate with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.

Qualifications:

  • Minimum of 8-10+ years of professional experience providing creative / agency quality design in a managerial capacity. BA/BS required in related field.
  • Ability to manage day-to-day relationships with clients and numerous internal stakeholders.
  • Ability to think strategically and creatively, and to communicate such thoughts proactively, efficiently and effectively.
  • Ability to problem-solve independently and in groups while meeting deliverables on-time and within budget.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have 8+ years of creative / agency design experience supporting diverse Fortune 500 Companies? Please explain.
2. Please provide a link to your portfolio along with a brief summary of branded content examples that provided impact for clients you were partnering with?
3. What are your salary requirements? PLEASE STATE A RANGE ONLY.


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Marketing: Consumer Marketing/Brand Management
Marketing Manager - WME | IMG Marketing & Brand Solutions (New York, NY)

I.  Company Summary:

WME | IMG is the global leader in sports, entertainment, media, and fashion. Operating in more than 25 countries around the world, the company specializes in talent representation, commercial marketing and endorsements, brand licensing, event management, and media production and distribution. Formed in 2014, when WME acquired IMG, WME | IMG's nearly 5,000 employees work across businesses including IMG Academy, Art + Commerce, Books, College, Commercials and Endorsements, Consulting, Digital, Events, Film, Golf, Licensing, Models, Music, Production, Speakers, Television, Tennis, and Theater.

II. Division Summary:

WME | IMG Marketing & Brand Solutions activates branded content partnerships and the expansion of its owned and operated properties.

III. Position Summary:

The Marketing Manager will be responsible for developing branded content campaigns and communications work from creative development through execution across a portfolio of clients.

He/she will determine program design requirements, participate in the development of innovative concepts and conduct research of client specific needs, competitive landscape, and consumer and technology trends.  He/she will use software including Keynote and Photoshop to effectively convey a client’s message to a target audience through visual communication.

IV. Essential Functions:

  • Responsible for the development and implementation of marketing programs: creative ideation, strategy, visual design, logistics support, approval support and tracking, status tracking and final delivery
  • Support WME | IMG Marketing & Brand Solutions team with day-to-day management of owned and operated properties
  • Interface with the Creative Department to coordinate requests and approvals
  • Provide industry insights and up-to-date knowledge on the entertainment landscape, technology, media and our target audience
  • Evaluate existing programs and find potential new opportunities and extensions

V. Minimum Qualifications

  • Bachelors degree required
  • A minimum of 3-5 years of agency, client-based of property/event sponsorship or marketing experience. Specific disciplines could include: business development, sponsorship marketing, branded content, graphic design, event marketing, or promotional marketing
  • Understanding the entertainment landscape including the business of sports, fashion, food and film
  • Proficient in Microsoft, Keynote and Adobe
  • Excellent time management, written and oral communication skills
  • Ability to lead the development and implementation of marketing programs on behalf of owned and operated properties
  • Ability to develop skilled visual artistry to convey a client or property’s message
  • Ability to manage day-to-day relationships with clients and other divisions within WME | IMG
  • Ability to think strategically and creatively, and to communicate such thoughts proactively, efficiently and effectively
  • Ability to problem-solve independently and in groups

Note: When you apply for this job online, you will be required to answer the following questions:

1. 1.How many years of agency, client-based property/event sponsorship or marketing experience do you have? PLEASE EXPLAIN
2. Please state your salary expectations? State a range ONLY


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Marketing: Social Media
Social Media Manager - WME|IMG Talent - WME|IMG Digital (Los Angeles CA or New York, NY)

WME | IMG Digital is currently seeking a highly talented Social Media Manager that will help conceive, and bring to life, imaginative, disruptive ideas and digital/social activations on behalf of our talent.

This individual must obtain a passion for and comprehensive understanding of the social and entertainment landscape. A thirst for pop-culture, arts, music, and the ability to develop ideas that excite consumers through narrative content across all digital formats is essential.

Responsibilities for this position include, but are not limited to:

  • Gather and analyze data to tell a brand’s story on digital
  • Research, plan and propose tactics for social and digital campaigns across all platforms, including emerging platforms
  • Oversee strategy of daily social content across our owned channels including Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, Vine, Blogs, etc.
  • Assist in the development and execution of standards for the voice and tone for top tier talent, including personality, usage, social media voice and tone, etc.
  • Have a strong visual eye to help guide the design process and direction
  • Collaborate with WME | IMG agents to develop social and editorial campaigns to reach target audiences through organic content, influencer campaigns, and media distribution
  • Assist in development and execution of digital sponsorship opportunities as well as monitor best practices and trends in digital partnership

Qualifications:

  • Proficient understanding of how all social platforms (Facebook, Twitter, Instagram, Pinterest) and their communities work - including emerging platforms
  • Demonstrated experience in developing and writing cutting edge creative campaigns and websites with an emphasis on innovation
  • Strong conceptual/strategic thinking
  • Previous experience in the entertainment  industry, working for talent
  • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”
  • Exceptional attention to detail and organizational skills
  • Ability to meet deadlines in a fast-paced, dynamic environment
  • Exceptional verbal and written presentation skills


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Marketing: Social Media
Senior Manager, Social Partnerships & Distribution - WME|IMG Digital (New York, NY)

The Senior Manager of Digital Partnerships and Distribution will play a central role in the success of WME |IMG’s event-based businesses and owned/managed properties.  This candidate will be charged with leading partnerships with major digital/social media properties, for audience growth and sales outcomes. Additionally, this candidate will oversee digital/social content distribution initiatives, including media partnerships and influencer programs, by building a success framework for social across categories and platforms, to help turn our properties into digital media destinations that that drive loyalty, conversation and engagement.

Areas of Focus:

  • Digital/Social Strategy
  • Audience Development
  • Sales and Monetization Support

Responsibilities Include:

  • Oversee relationships with key contacts from social media platforms (Facebook, Snapchat, Twitter, Instagram, Pinterest, etc.) and relevant digital media properties, maintaining a high level of communication
  • In collaboration with the sales team, lead the development and execution of strategic partnerships with social media platforms and sales channel strategies to drive revenue through these relationships
  • Oversee all social media content distribution, serving as internal tactician and expert, giving clear actionable guidance to social media managers by identifying need gaps and providing solutions
  • Serve as the team lead in cultivating relationships with digital and social media influencers, and their agents. Develop creative campaigns that integrate influencers into events digital/social team activities. 
  • Develop strategic partnerships with media properties to increase distribution and awareness of social and digital content initiatives for WME | IMG’s global events portfolio (including Miss Universe, Miss USA, PBR, NYFW, and the Miami Open)
  • Advise WME | IMG properties and partners on social media and editorial content best practices alongside

Requirements and Qualifications:

  • Bachelor’s Degree (Marketing/Business preferred)
  • 5-7 years of experience in social media, community management, or digital PR, events experience a plus
  • Experience using analytics and research to drive business decisions
  • Experience collaborating closely with creative teams
  • Proven ability:
    • to create and manage a social media and content marketing discipline within an agency or business
    • to cultivate high-level social and digital partnerships that drive tangible business value

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Marketing: Marketing
Director, Digital Strategy, Americas - WME|IMG Digital (New York, NY)

The Director of Digital Strategy for the Americas will play a central role in the success of WME |IMG’s event-based businesses and owned/managed properties in the Americas. The role requires innovative thinking and strong analytical skills to support the growth of our Americas-based consumer-facing businesses by increasing the size and quality of their digital footprint. The person in this position must have strong interpersonal skills to work across all functions of the company and exceptional organizational skills to manage multiple concurrent projects and initiatives. Professional experience in sports, entertainment, fashion and/or lifestyle businesses is an advantage, as is a thirst for pop culture and trends across these categories. We are looking for someone with an entrepreneurial spirit and an open passion for their work, fueled by intellectual curiosity and demonstrated perseverance.

Areas of Focus:

  • Digital/Social Strategy
  • Audience Development
  • Sales and Monetization Support

Responsibilities Include:

  • Develop digital and social strategies and business objectives for WME | IMG events and consumer-facing properties, inclusive of web, mobile, social, content and live digital experiences.
  • Oversee deployment of digital and social strategies in collaboration with event-specific business units by collaborating with event producers, marketing teams, sponsorship salespeople, social teams and content creators.
  • Design and oversee the implementation of audience growth strategies through organic and paid marketing, email marketing, CRM, SEO, multi-variant testing, etc.
  • Establish KPIs and evaluate and interpret performance metrics to ensure direct correlation between resource allocation and business outcomes.
  • Create regular progress reports that yield actionable insights to inform and evolve digital and social strategies.
  • Manage or co-manage a team of social media strategists assigned to different business units to achieve social media fan/follower growth and ever-increasing levels of engagement.
  • Work with Event Tech Solutions team to evaluate and onboard digital marketing agencies and vendors.
  • Coordinate with sales executives to understand sponsor/brand goals and objectives and brainstorm solutions that leverage digital/social assets.
  • Work with sales team to create sellable digital assets and determine packaging and pricing for offerings.
  • Support the development of reporting templates for brands/sponsors that showcase performance against predetermined quantitative and qualitative benchmarks.
  • Keep abreast of the latest digital and social marketing information, trends and opportunities.
  • Collaborate with the expanded digital team to create new solutions that evolve the company as a category leader for innovation.

Requirements and Qualifications:

  • Bachelor’s Degree (Marketing/Business preferred)
  • 8-10 years experience in a related position or digital/social marketing role
  • Strong expertise with all major social platforms relevant to the Americas
  • Understanding of performance advertising strategies and platforms and tools required for execution on desktop and mobile
  • Experience leading digital/social campaigns (media company, agency or event-based business experience a plus)
  • Proven history of managing large initiatives with tight deadlines
  • Experience managing distributed workforce desired
  • Ability to create and manage resources and smooth operational processes
  • Capable of synthesizing large amounts of information into actionable plans
  • Strong attention to detail
  • Exceptional communication skills
  • Encourage an environment of collaboration and entrepreneurship
  • Proficient computer skills including all major software, including cloud-based solutions 

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Marketing: Social Media
Social Media Manager, Americas - Arts & Entertainment - WME|IMG Digital (New York, NY)

The Social Media Manager will be responsible for managing and implementing social initiatives of various Arts & Entertainment (A&E) events in the Americas, with a specific emphasis on new Culinary and Beer Festivals in the Americas. He/she will help grow audience for the events' social media channels, enhance consumer awareness for ticket sales and assist in developing engaging sponsor inventory on digital and social media channels.

Essential Duties & Responsibilities:

  • Collaborate with various members of the team including account strategists, paid media specialists, content creators and website management team to deliver a successful social strategy that aligns with the overall digital strategy. 
  • Develop comprehensive reporting templates with specific key performance indicators that showcase a direct connection between social media team efforts and progress toward the client’s business goals. 
  • Create content for and manage the day-to-day needs of events across social properties.
  • Manage all aspects of multiple social media accounts, including community development and content creation.
  • Create sharp, entertaining content (including but not limited to blog posts, newsletters, Facebook posts, Tweets, GIFs, Snaps, images and short format videos) to engage consumers across social channels.
  • Assist in the development of a distinct, recognizable and unique voice for the events businesses that speak effortlessly to the target audience, creating a rapport that builds community and loyalty.
  • Collaborate with the sales and sponsorship teams to create engaging and valuable sponsorship inventory and brand integration opportunities. 
  • Monitor, recognize and implement ongoing improvements to workflow and output of each channel.
  • Monitor best practices and trends in organic and branded social media, effectively communicate relevant news and opportunities to the event lead.

Qualifications:

  • At least 2-3 years experience creating and managing digital content. Experience in the culinary or beer industry is a plus. 
  • Proficient understanding of how all social platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr) and their communities work, including emerging platforms.
  • Ability to evaluate and interpret digital/social performance analytics for the purposes of designing fan/follower growth strategies and engagement level improvements.
  • Experience using digital/social media tools including but not limited to Percolate, Simply Measured, Brandwatch, Spredfast and Google Analytics. 
  • Demonstrated experience in developing cutting edge creative campaigns, with an emphasis on innovation, and writing premium quality content.
  • Thinks creatively and develops innovative socialstrategies to increase engagement and fan/follower growth.
  • Strong visual eye with regard to the creation of graphics and selection of images for social publishing.
  • Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”.
  • Exceptional attention to detail and organizational skills.
  • Ability to meet deadlines in a fast-paced, dynamic environment.
  • Exceptional verbal and written presentation and communication skills.

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Marketing: Internet Marketing
Email Marketing Manager - WME|IMG Digital (New York, NY)

Overview:

The Email Marketing Manager will serve as the email marketing champion for IMG events businesses. Specific responsibilities include overseeing the development, production, execution and optimization of high-impact email communications to consumers. 

The end goal is to leverage digital marketing tools to drive ticket sales, grow digital audience, and help the Events business sustain its strong track record of growth.

Responsibilities:

  • Develop email marketing strategies based on the event business/operational objectives plus knowledge of email marketing best practices.
  • Direct programs for growing, segmenting, and enhancing event email databases.
  • Develop and maintain email marketing calendars.
  • Partner with event marketing, and social and sponsorship teams to identify appropriate email messaging and potential content development topics.
  • Coordinate with the internal digital design team to generate the creative content and final artwork needed for email executions.
  • Oversee all campaign production, quality control, and deployments.
  • Analyze and optimize email campaign content, targeting, and formats.
  • Develop standards for best practices and oversee global email performance reporting and planning on a weekly, quarterly and annual basis.

Qualifications:

  • Bachelor’s degree required
  • 5 years email marketing experience within a consumer-facing industry. Experience with events business is a plus.
  • Proven expertise in email operations from email concept through execution to measurement
  • Direct experience managing and optimizing email databases
  • Proficient in email artwork development tools
  • Direct experience with third-party email campaign management vendors 
  • Bright and energetic personality
  • Excellent analytical skills
  • Solid creative aesthetic
  • Excellent written and verbal communication skills
  • Strong attention-to-detail and project prioritization abilities
  • Highly collaborative and positive work style

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Marketing: Social Media
Senior Account Executive - NRG/Timex - WME|IMG Global Partnerships, Strategy & Activation (New York, NY)

Job Title: Senior Account Executive Social / Digital

Division: Global Partnership, Strategy & Activation

WME|IMG is the global leader in sports, entertainment, fashion and media. Operating in more than 25 countries around the world, the organization specializes in talent representation, commercial marketing and endorsements, advisory services, brand licensing, event management, and media production and distribution.

Our leadership team has unparalleled industry experience and relationships at the highest levels of the sports and entertainment industry. Within Global Partnership, Strategy and Activation, WME|IMG services include digital/social consultation, strategy development, creative development, campaign development, content marketing, community management, paid media planning and execution, and social listening &reporting ---among others.

Overview: Senior Account Executive, Social / Digital

We’re looking for a seasoned consumer marketing and proven strategist in the realm of social / digital media to help drive client businesses and play a key role in ensuring our agency team develops and executes compelling social / digital campaigns that are creative, targeted, measurable and produce quantifiable results.

Primary Responsibility: Senior Account Executive, Social / Digital

This position manages and executes the social media strategy / digital programming for key agency client(s). This includes both high-level strategic thinking and planning as well as managing day-to-day strategy execution across all social platforms. The ideal individual would be able to work independently as well as collaborate with counterparts across various disciplines to create cohesive marketing campaigns driven by data and insights.

Primary Requirements: Senior Account Executive, Social / Digital

·        3+ years of hands on social / digital marketing experience in an agency environment

·        Ability to gather client requirements and effectively translate them into cohesive digital / social strategies, complete with associated program planning, tactics and milestones

·        Responsible for driving content strategy and maintaining social content calendars, as well as managing and supporting a community manager to ensure client expectations are exceeded

·        Lead social influencer marketing for client programs, including ---- research and identification of key influencers, recruitment and management of influencer/brand ambassador programs, and strong relationship building through seeding programs and paid executions

·        Confidence in creating and delivering presentations to large groups, with the ability to articulate and educate the client about social media trends, emerging digital technologies, audience behaviors and online best practices on an ongoing basis and in a proactive way

·        Ability to develop a measurement / monitoring strategy against objectives and manager to evaluate the execution of social media performance and digital programming

·        Ability to guide community manager in compiling data across relevant social media platforms and programming, and help create monthly / quarterly reports –including analysis for insights, optimizations and future strategy development

·        Ability to think creatively and participate in ideation sessions with clients and internal staff 


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