Current available jobs in Marketing:




Marketing: Database Marketing/Analytics
Senior Data Analyst, Consumer Marketing - IMG Events - IMG (Los Angeles, CA)

The Role:

Reporting to the SVP, Consumer Marketing, the Senior Data Analyst will act as consumer data SME and business-side liaison to IT as the company builds a global customer data warehouse. Support the development of decision support tools that maximize yield on ticket inventory, and direct marketing tools that increase customer lifetime value. Provide analytic support to the live events division.

Key Responsibilities and Accountabilites:

This is a unique opportunity to influence the company’s operational, analytic and consumer marketing strategies:

  • Initiate discussions with event marketing and business leads, documenting their needs and use cases, then translating these into technical requirements and mock-ups for use by IT project managers and engineers
  • Act as primary point of contact between business units and global development teams to establish priorities on the consumer data roadmap
  • Once the data warehouse is operational, collaborate with event marketers on a test & learn agenda – developing hypotheses, querying the data, conducting experiments, and enabling feedback loops
  • Support the development of a customer lifetime value segmentation
  • Support the development of enterprise revenue/yield management tools
  • Support the development of predictive statistical models
  • Perform regular and ad hoc checks for data accuracy, system integrity, and quality and consistency of outputs
  • Engage with teams in multiple time zones
  • Work across an ever changing matrix of systems & service providers

Required and Preferred Experience:

Required 

  • Bachelors degree in business, information systems design, or a quantitative science (e.g. math, economics, finance)
  • 5+ years consumer data analysis including working knowledge of tools like SAS/SPSS, machine learning or other statistical packages
  • Experience with customer segmentations and lifecycle management
  • Strong communication and interpersonal skills
  • Extremely numeric
  • Demonstrated bias for action

Preferred

  • MBA, Masters in Business Engineering or Masters in Technology Management
  • SQL skills a plus but not required
  • Experience with data analysis in the sport/entertainment industry
  • Working knowledge of revenue management and pricing, packaging and channel strategy

Ideal candidate must have experience with complex project management in a matrixed environment and a high proficiency in Information System design.

Preferred Profile:

  • Linear thinker
  • Impatient
  • Curious
  • Passionate
  • Flexible
  • Personable
  • Committed
  • Independent

Note: When you apply for this job online, you will be required to answer the following questions:

1. Describe your experience with complex project management in a matrixed environment and a high proficiency in Information System design.
2. Y/N: Do you have a Bachelors degree in business, information systems design, or a quantitative science (e.g. math, economics, finance)?
3. Y/N: Do you have an MBA, Masters in Business Engineering or Masters in Technology Management?
4. Please describe your 5+ years of consumer data analysis including working knowledge of tools like SAS/SPSS, machine learning or other statistical packages.


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Marketing: Event Marketing
Head of Consumer Marketing, IMG Tennis - IMG (Coral Gables, FL)

The Role:

Oversee the promotion and marketing of a global portfolio of tennis tournaments:

  • Awareness of, attendance to, and affinity for event and event brands is increased;
  • Ticketing revenue for event is maximised across public, charity and corporate (non-sponsor) participants; and
  • Consumers are engaged in event before, during, and after they take place, with a view to improving event NPS and increase repeat business.

Key Responsibilities:

  • Maximize consumer attendance and revenue across IMG’s tennis portfolio
  • Manage the go-to-market process with cross-functional groups including event operations, sponsorship sales, revenue management, PR, digital product, internal and outside designers, eCommerce/ticketing software providers, legal affairs, and media planning
  • Act as the ‘voice of the consumer’, lead the development of actionable insights that inform our consumer strategy, including primary and secondary research, market intelligence, evolving digital and mobile behaviour, knowledge of the competitive landscape
  • Understanding of product packaging as it relates to ticket, travel, retail and hospitality revenues.
  • Use consumer insights to shape differentiated product/experience, improve sponsorship offerings, and market-clearing pricing decisions – in collaboration with event, sales, corporate marketing and yield management executives
  • Develop and activate on site market research team during events.
  • Monitor competitor activity and track industry trends
  • Develop creative narratives (design, messaging, voice, content, advertising & promotions execution) that bring these experiences to life across linear and digital channels – in collaboration with event teams, corporate marketing, design and PR teams, as well as local agencies
  • Lead the execution of a multichannel, multi-phase customer acquisition and engagement plan with a view to maximize attendee revenue and brand equity
  • Oversee development of event-related digital platforms including websites, mobile apps, social media profiles, influencer programs, entry mechanisms and on-site engagement solutions
  • Use analytics to monitor, evaluate and optimize marketing and communications strategies and effectively communicate those results to all stakeholders
  • Manage marketing & PR budgets for each event, including spend, attendee and revenue forecasting, and track against yearly targets and other strategic KPI’s
  • Manage relevant external suppliers, media partners, stakeholders and agencies; contracts, delivery and review
  • In close collaboration with the operational team(s), oversee the ‘always on’ Customer Support function to ensure the efficient entry of online registrants and to maximize the on-site experience
  • Manage photography, onsite content creation and media relations to meet agreed upon objectives
  • Liaise with internal and external stakeholders (including event operational teams, sponsors, local & state government bodies, venues and federations) to plan and deliver PR narratives in line with agreed upon objectives
  • Manage all event communications and coordinate crisis communications with division and corporate teams
  • Oversee and protect the brand and brand guidelines for each event, recommending and executing brand enhancements and extensions where necessary
  • Own the post-event consumer feedback process including event questionnaires, analysis, and internal communication

Unusual Challenges or Circumstances:

  • Extended hours during the production and delivery of each event
  • Routine engagement with teams in multiple time zones

Key Results Areas:

  • Maximise revenue of attendees to each tournament  both at the individual and aggregate level
  • Build the prestige, profile, and sustainable brand equity of each event
  • Manage marketing spend within agreed budget that maximises stakeholder results, including customer lifetime value while minimizing marginal acquisition costIncrease rates of customer and sponsor retention within and across Events
  • Provide tangible thought leadership across divisions and geographic regions – help build a learning organization!

Key Candidate Requirements and Skills:

Required/Mandatory

  • Bachelor's Degree or equivalent in marketing
  • 5+ years of hands-on experience in a multichannel consumer marketing role, with proven success in customer segmentation, pricing and promotions, brand communication, digital media planning and analytics, and social platform and content marketing (organic and paid)
  • Experience leading change in a matrixed organization with a demonstrated bias for action
  • Strong communication and influencing skills
  • Highly numeric, commercial disposition
  • Project Management
  • People Management

Preferred

  • Masters Degree or equivalent in business, the sciences or the arts
  • Experience with professional tennis tournaments
  • Active in the live events ecosystem, with a passion to innovate and grow the category
  • Excellent contacts within marketing and PR agencies and media partners
  • Brand management experience
  • Technical understanding of digital acquisition techniques such as SEM, SEO, CRM, and emerging social targeting tools
  • Working knowledge of revenue management and pricing, packaging and channel strategy
  • Creative eye
  • Copywriting experience

Preferred Candidate Attributes:

  • Curious
  • Creative
  • Embraces risk, not afraid to be wrong
  • Passionate
  • Flexible
  • Personable
  • Committed
  • Independent
  • Hands-on; a leader willing to roll up sleeves
  • Humble

Note: When you apply for this job online, you will be required to answer the following questions:

1. Y/N: Do you have Bachelor's degree?
2. Y/N: Do you have a Master's degree?
3. Y/N: Do you reside in the Miami, Florida area?
4. Y/N: Do you have 5+ years of hands-on experience in a multichannel consumer marketing role? Please explain.
5. Please describe your compensation requirements.


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